Great Ideas of Humanity: One of a Series
Exhibited in Hong Kong and Chicago

In 1952, Encyclopedia Britannica published Mortimer Adler’s monumental Great Books of the Western World series—431 works by 71 authors—covering core ideas of the Western canon. Inspired by these works and with a desire to engage the general public in cultural discourse, Walter Paepcke, founder of Container Corporation of America, initiated an unprecedented advertising campaign entitled the Great Ideas of Western Man. Great Ideas provided a platform for people such as Paul Rand, Max Bill, Herbert Bayer, Saul Bass, and René Magritte to bring attention to celebrated thinkers such as Mark Twain, Alfred North Whitehead, and Theodore Roosevelt.

With reverence and enthusiasm, the Chicago Design Museum is renewing this historic series. Our reprise, the Great Ideas of Humanity, is an acknowledgment of the increasing globalization or our world and resulting cross-pollination of ideas, philosophies, societies, and culture. In this spirit, we are connecting contemporary artists with important thinkers, to create new a new series of advertisements, displayed in public areas throughout the city and internationally. We consider this the start of something more—more ideas, more conversations, and more discovery.

Prints from this series are available
exclusively on Threadless Artist Shops.

50,000feet on Goethe
020—2016

 

50,000feet is an independent, Chicago-based creative agency that offers a range of strategy, creative and technology services across media, designed to change the way brands do business.

Goethe was a German writer and statesman. In addition to numerous literary and scientific fragments, more than 10,000 letters, and nearly 3,000 drawings by him exist.

Exhibited:
Business of Design Week, Hong Kong
50,000feet Annual Open House

 

Max Temkin on Bertolt Brecht
019—2016

 

Max Temkin is a designer from Chicago, Ill. Max makes the games Humans vs. Zombies, Cards Against Humanity, Secret Hitler, and Werewolf, and published Samurai Gunn.

Bertolt Brecht was a German poet, playwright, and theatre director of the 20th century. He made contributions to dramaturgy and theatrical production through a post-war theatre company.

Exhibited:
Business of Design Week, Hong Kong
50,000feet Annual Open House

 

Margot Harrington on Sojourner Truth
018—2016

 

Margot Harrington is founder of Pitch Design Union, a graphic design studio specializing in branding, websites, and publication design for small business and cultural organizations.

Sojourner Truth was an African-American abolitionist and women's rights activist. She was born into slavery in Swartekill, New York, but escaped with her infant daughter to freedom in 1826.

Exhibited:
Business of Design Week, Hong Kong
50,000feet Annual Open House

 

Matthew Hoffman on Susan B. Anthony
017—2016

 

Matthew Hoffman is a Chicago based artist & designer whose public works have been exhibited internationally. He is the Custodian of You Are Beautiful, a project to better the world in little ways.

Susan B. Anthony was an American social reformer and women's rights activist who played a pivotal role in the women's suffrage movement. She was committed to social equality.

Exhibited:
Business of Design Week, Hong Kong

Matthew Terdich on Benjamin Franklin
016—2016

 

Matthew Terdich is executive creative director of the ChiDM. His work spans a variety of design applications including print, identity and logo design, type design, and environmental graphics.

Benjamin Franklin was one of the Founding Fathers of the United States. A renowned polymath, Franklin was a leading author, printer, political theorist, politician, freemason, postmaster, scientist, inventor, civic activist, statesman, and diplomat.

Exhibited:
Business of Design Week, Hong Kong
Bus Rapid Transit, Downtown Chicago
50,000feet Annual Open House

 

Pouya Ahmadi on Rumi
015—2016

 

Pouya Ahmadi is an Iranian typographer based in Chicago. He is an assistant professor of Graphic Design at the University of Illinois at Chicago, and a member of the editorial board at Neshan magazine.

Rumi was a 13th-century Persian poet, jurist, Islamic scholar, theologian, and Sufi mystic. Rumi has been described as the "most popular poet" and the "best selling poet" in the United States.

Exhibited:
Business of Design Week, Hong Kong
50,000feet Annual Open House

 

Renata Graw on Hypatia
014—2016

Renata Graw is founder of the Chicago design studio Normal, whose work centers on the belief that thoughtfully designed experiences can have a profound impact on how people interpret the world.

Hypatia was a Greek mathematician, astronomer, and philosopher in Egypt. She was the head of the Neoplatonic school at Alexandria, where she taught philosophy and astronomy.

Exhibited:
Business of Design Week, Hong Kong
50,000feet Annual Open House

Veronica Corzo-Duchardt on Goethe
013—2016

 

Veronica Corzo-Duchardt is owner of Winterbureau, and a Cuban-American Artist, Designer, Printmaker and Educator. Her art practice is rooted in memory, heritage, and material culture.

Goethe was a German writer and statesman. In addition to numerous literary and scientific fragments, more than 10,000 letters, and nearly 3,000 drawings by him exist.

Exhibited:
Business of Design Week, Hong Kong
Bus Rapid Transit, Downtown Chicago
50,000feet Annual Open House

 

Tanner Woodford on Edith Wharton
012—2016

 

Tanner Woodford is co-founder, chairman, and executive director of the Chicago Design Museum, maker of Iterative Work, and lecturer at the School of the Art Institute of Chicago.

Edith Wharton was a Pulitzer Prize-winning American novelist, short story writer, and designer. She was nominated for the Nobel Prize in Literature in 1927, 1928 and 1930.

Exhibited:
Business of Design Week, Hong Kong
Bus Rapid Transit, Downtown Chicago
50,000feet Annual Open House

 

Alexander Skoirchet on Buddha
011—2016

 

Alexander Skoirchet is a Chicago-based graphic designer and typographer. He is a senior designer and art director at Morningstar, Inc., a global investment research firm.

Buddha was an ascetic and sage on whose teachings Buddhism was founded. He is believed to have lived and taught mostly in the eastern part of India between the sixth and fourth centuries BCE.

Exhibited:
Business of Design Week, Hong Kong

 

Andy Gregg on Mary Wollstonecraft
010—2016

Andy Gregg is a Chicago-based designer, letterer, and illustrator. He’s also owner and chief creative at SUPER, his own fledgling multi-disciplinary design studio.

Mary Wollstonecraft was an English writer, philosopher, and advocate of women's rights. She is best known for A Vindication of the Rights of Woman (1792).

Exhibited:
Business of Design Week, Hong Kong
50,000feet Annual Open House

Cocu Liu on George Sand
009—2016

 

Cocu Liu has worked as a designer since 2006, when he graduated with an Information Design degree from The Hong Kong Polytechnic University. He is fascinated by making digital products.

George Sand was a French novelist and memoirist, who is equally well known for her much publicized romantic affairs with a number of artists, including Frédéric Chopin and Alfred de Musset.

Exhibited:
Business of Design Week, Hong Kong
50,000feet Annual Open House

 

The Patternbase on Lucy Larcom
008—2016

 

The Patternbase is a design studio, co-directed by Kristi O'Meara and Audrey Victoria Keiffer, that offers a curated selection of exciting artist made apparel, wearable art, prints, and homewares.

Lucy Larcom was an American poet, abolitionist, and teacher. She was born in Beverly, Massachusetts, in 1824, the ninth of ten children and died in Boston in 1893.

Exhibited:
Business of Design Week, Hong Kong

 

Marcus Norman on Lucy Larcom
007—2016

 

Marcus Norman is a designer at Simple Truth, who seems to have been born with an innate design instinct and has applied it at renowned design firms such as VSA Partners, Designkitchen and Simple Truth.

Lucy Larcom was an American poet, abolitionist, and teacher. She was born in Beverly, Massachusetts, in 1824, the ninth of ten children and died in Boston in 1893.

Exhibited:
Business of Design Week, Hong Kong

 

Kimberley Terzis on Anne Sophie Swetchine
006—2016

 

Kimberley Terzis is Creative Director at Simple Truth, with over 25 years of experience. Her work dictates that every element of design—color, shape, texture, hierarchy and more—matters deeply.

Anne Sophie Swetchine was a Russian mystic, born in Moscow, and famous for her salon in Paris. It became famous and was considered remarkable for its high level of courtesy and for its intellectual level.

Exhibited:
Business of Design Week, Hong Kong
50,000feet Annual Open House

 

Eileen Tjan on Goethe
005—2016

 

Eileen Tjan is Principal of OTHER, an award-winning studio practice. Based in Chicago, OTHER bridges international aesthetics to deliver progressive design and branding services.

Goethe was a German writer and statesman. In addition to numerous literary and scientific fragments, more than 10,000 letters, and nearly 3,000 drawings by him exist.

Exhibited:
Business of Design Week, Hong Kong

 

LaShun Tines on Frederick Douglass
004—2016

 

LaShun Tines is a Senior Art Director and Designer that has contributed to creative campaigns at some of Chicago’s premier agencies (VSA, Leo Burnett, Razorfish, Havas and Sapient).

Frederick Douglass was an African-American social reformer, abolitionist, orator, writer, and statesman. After escaping from slavery, he became a national leader of the abolitionist movement.

Exhibited:
Business of Design Week, Hong Kong
Bus Rapid Transit, Downtown Chicago

 

Hugh Dubberly on John Dewey
003—2014

 

Hugh Dubberly is a design planner and teacher. Hugh graduated from Rhode Island School of Design with a BFA in graphic design and earned an MFA in graphic design from Yale.

John Dewey was an American philosopher, psychologist, Georgist, and educational reformer whose ideas have been influential in education and social reform.

Exhibited:
Business of Design Week, Hong Kong
Bus Rapid Transit, Downtown Chicago
ChiDM Exclusive Member Mailer

 

Bibliothèque on Alfred North Whitehead
002—2014

 

Bibliothèque are a London based design consultancy that produces effective design solutions that are underpinned by conceptual thinking, meticulous attention to detail and innovative production.

Alfred North Whitehead was an English mathematician and philosopher. He is best known as the defining figure of the philosophical school known as process philosophy.

Exhibited:
Business of Design Week, Hong Kong
Bus Rapid Transit, Downtown Chicago

 

Ivan Chermayeff on Oliver Wendell Holmes
001—2014

 

Ivan Chermayeff is a prolific designer, illustrator, and artist, that has created memorable, iconic images for literally hundreds of clients. He is a founding partner of Chermayeff & Geismar & Haviv.

Oliver Wendell Holmes was an American physician, poet, professor, lecturer, and author based in Boston. A member of the Fireside Poets, his peers acclaimed him as one of the best writers of the day.

Exhibited:
Business of Design Week, Hong Kong
Bus Rapid Transit, Downtown Chicago
ChiDM Exclusive Member Mailer

 

The Chicago Design Museum strengthens design culture and builds community by facilitating the exchange of knowledge through dynamic experiences. Projects like Great Ideas of Humanity are made possible through generous support from our members and partners.